Enterprise India: Stories, Ideas and Insights

Enterprise India: Stories, Ideas and Insights by Pallavi Salgaocar is a book for every entrepreneur who wants to stop guessing and start knowing. India's MSMEs operate in one of the world's most dynamic business environments. The schemes exist, the opportunities exist and the tools exist, but most entrepreneurs simply do not know where to look.

This book sets out to change that, bringing together stories, ideas and insights to help small and medium business owners understand the landscape around them and find the support that is already available.

Pallavi Salgaocar is a Chartered Accountant, Finance Director at Geno Pharmaceuticals Pvt Ltd and Goa State President of Laghu Udyog Bharati, a national association for MSMEs. She is the founder of the Desserts N More bakery chain in Goa and a passionate advocate for MSME growth, entrepreneurship and women's empowerment. Enterprise India is her second book, after Desserts First.

A practical pick for founders, small business owners, startup teams and students of business. Available as a brand-new paperback at Kitabi Chai Café & Book Store, Pune, and online at kitabichai.com.